Marketing management is the planning, organization, analysis, implementation, research and control of programs designed to make and maintain profitable exchanges with target buyers to achieve authority goals.
Admission to the marketing management master’s program depends on the candidate’s performance in the relevant entrance exam and subsequent counseling sessions.

The program guides graduates to a wide range of career opportunities in the public, private and nonprofit sectors.
Such graduate students are employed as, for example, assistant professor, consultant, management worker, business manager, assistant director, assistant director of sales operations, marketing communication manager, business process analyst, demand supply consultant, relationship manager, etc.